Our founder
Erika Noriega

Selah Vi Naturals was born out of a personal quest for excellence and affordability in haircare. Frustrated by the exorbitant prices of luxury hair oils on the market, I embarked on a mission to craft a solution for myself and my four daughters. The hair oil I initially fell in love with cost over $100 per ounce and contained a complex blend of 15 ingredients. Determined to simplify and refine, I created a formula comprising just seven all-natural, non-GMO, fair trade, ethically sourced, and cruelty-free ingredients. When my sister, Marissa, tried and loved the oil, I knew I had something special. 

What began as a personal endeavor blossomed into a commitment to offer an exceptional product at an affordable price to others.

Our mission, vision and values

Our signature luxury hair oil is a testament to purity and efficacy. Crafted from a blend of meadowfoam seed, abyssinian, lavender, lime, geranium, tea tree, and peppermint oils, it embodies the essence of nature's bounty. Vegan, non-GMO, and cruelty-free, our oils reflect our unwavering commitment to ethical sourcing and environmental stewardship.

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A New Destination for
Natural Hair Care

We stand behind every drop of our product with the P.U.U.R.E Promise—an assurance from our supplier, Nature in a Bottle, that each ingredient is 100% pure and authentic. Rigorous quality standards, including ISP 9001:2015, WHO-GMP, HACCP, HALAL, and KOSHER certifications, ensure that only the finest ingredients make their way into our bottles. Advanced testing methods, such as Gas Chromatography, Mass Spectrometry Analysis (GC/MS) and Organoleptic Testing, guarantee unparalleled quality and safety.

Selah Vi Naturals Luxury hair oil won’t change your life, but it will change your hair! It’s a light-weight, never sticky or greasy oil that provides intense moisture and stunning shine. The fragrance is warm, earthy, and refreshing—a true indulgence for the senses

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cruelty free
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all natural
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non-GMO
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fair trade
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vegan